Pay-per-click (PPC) advertising is a great way to generate leads, especially if you’re a small business owner targeting a local market. PPC allows you to bid on relevant keywords and phrases and have your ads appear on search engine results pages (SERPs).
When done correctly, PPC can be an effective lead-generation tool. If you’re looking for some tips on how to get started, check out our list of the top 5 PPC strategies for generating local leads:
1. Target Your Ads to Local Keywords
One of the best things you can do to make sure your PPC ads reach local customers is to target them with local keywords. For example, if you’re a plumber in Dallas, you’ll want to use keywords like “plumber Dallas” or “Dallas plumbing” in your ads. It will help ensure that your ad appears when people in your area are searching for plumbing services.
2. Use Negative Keywords
Another great way to ensure that your PPC ads reach the right people is by using negative keywords. Negative keywords are words or phrases that you don’t want your ad to show up for. For example, suppose you’re a dentist in Dallas. In that case, you might want to add “teeth whitening” as a negative keyword so that your ad doesn’t appear when people search for that service. By using negative keywords, you can save money on clicks from people who aren’t interested in what you have to offer.
3. Set Up Separate Ad Groups For Each Location (SAG)
If you have more than one location, it’s essential to set up separate PPC campaigns for each location. That way, you can ensure that you only show your ads to people in the areas where you have a physical presence. That will help improve your click-through rate and save money on clicks from people outside your service area.
4. Use Call Extensions
You can use call extensions if you want people to call your business instead of clicking on your ad. Call extensions allow people to click on a phone number that appears with your ad so they can call you directly. It’s an excellent option if you’re running PPC ads on mobile devices since mobile users are likelier to call than click.
5. Monitor Your Results Closely
One of the essential tips for running successful PPC campaigns is monitoring your results closely. That means tracking how many clicks your ad receives, how much money you’re spending on clicks, and what percentage of people who click on your ad end up calling or making a purchase. By monitoring your results closely, you’ll be able to spot trends and make adjustments to improve your campaigns over time.
Pay Per Click, An Effective Lead Generation Tool For Local Businesses
PPC advertising can be an effective lead-generation tool for small businesses – but only if done correctly. In this blog post, we’ve shared three strategies you can use to generate leads with PPC:
- Targeting long-tail keywords
- Using negative keywords
- Creating separate ad groups
- Use Call extensions
- and monitor results
By following these strategies, you can maximize your chances of generating high-quality leads that are more likely to convert into customers.
Lean on the Dallas PPC Management Experts
Pay-per-click advertising effectively generates leads because it allows you to target potential customers who are already interested in what you have to say. A Pay-per-click campaign can be cost-effective and deliver high-quality leads when managed correctly. If you’re ready to take advantage of everything that pay-per-click has to offer, contact SEO Cherry today! We’ll work with you to create and manage a customized campaign that meets your specific needs and helps grow your business.